The more people like it, the more Google believes your ad is relevant to your audience and that in turn increases your quality score. They determine this by looking at how many people actually watch and engage with your ad. Google rates your video ad based on how relevant it is to the audience you’re targeting. It probably isn’t worth showing ads for your iPhone game on Android devices. Target based on the device someone is using to access YouTube. You can also choose negative keywords to keep your ads from showing up on unrelated videos. KeywordsĬhoose related phrases to a YouTube video or channel that your market might be interested in. Show ads for your workout plans to people watching fitness videos. So you can advertise your gaming keyboard on specific e-sport YouTube channels. You can specify which YouTube channels and videos you want to advertise on. Use video remarketing to inexpensively reach customers who have already come in contact with your brand and are more likely to do business with you than users who haven’t seen your videos. Show ads to viewers who have already seen your videos, ads, or YouTube channel. Target in-market audiences to reach people most likely in the mindset to buy from you. Google can tell when someone is researching products and is in the consideration process for buying a product similar to yours. You can show ads for your career development seminar only to people who are graduating from college. When someone goes through a major life event like moving or getting married, they’re in the market for things they weren’t interested in before. So you can market your smart thermostat to a target audience comprised only of home automation enthusiasts. InterestsĬhoose which audiences you want to show your ads to based on their habits and interests. You can use detailed demographic targeting to show your home insurance ads only to homeowners. You can show your ads to people based on their age, gender, and household income. Here are the different ways that you can target potential customers on YouTube: Demographics Targeting affects your cost because some audiences are much more expensive to market to than others. You want to use YouTube’s targeting options to show your video advertising to the people most likely to care about it. Remember to set a daily budget for your marketing campaigns to make sure you don’t spend more than your budget allows for. You only pay for the people who actually click on it. It doesn’t matter how many people see your ad. With some ad formats, you can pay-per-click (PPC). Typically, you’ll be bidding on a cost-per-view (CPV) or cost-per-thousand (CPM) impressions basis for YouTube video ads, in which you’re only charged if a viewer watches the ad for longer than 30 seconds or interacts with the ad. How much YouTube advertising costs depends on how much other people are bidding for the same ad placement. YouTube’s ad placements work like most of Google’s ad products: through a bidding system. Then I’ll provide important context for how to get the most out of your YouTube ad spend. Let’s explain each, and why they matter so much. That price changes depending on the following factors: YouTube ads cost on average anywhere between $0.03-$0.30 USD per view.
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